The purpose of publicity is to make the spectator marginally dissatisfied with her present way of life. Not with the way of life of society, but with her own within it. It suggests that if she buys what it is offering, her life will become better. It offers her an improved alternative to what she is. All publicity works upon anxiety. The sum of everything is NEON, to get NEON is to overcome anxiety. Alternatively the anxiety on which publicity plays is the fear that having nothing you will be nothing. NEON is life. Not in the sense that without NEON you starve. Not in the sense that NEON gives one class power over the entire lives of another class. But in the sense that NEON is the token of, and the key to, every human capacity. The power of NEON is the power to live. According to the legends of publicity, those who lack the power of NEON become literally faceless. Those who have the power become lovable.
manufactured glamour
you know, you know
you know, you know
you don’t wanna know
feed upon the real
neon neon neon neon
appetite for pleasure
envy of the other
you know, you know
you don’t wanna know
NEON will make you desirable
NEON will make you radiant and happy